The next way of working. A conversation worth having.
I speak about the changes AI brings to how we think, work, and build authority. Grounded in operating experience and the methods behind my work: practical, education-first conversations for teams, leaders, and audiences navigating change.
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The Keynote
keynote · 20–45 min · delivered at IDMC 2026
How to Make AI Pick Your Brand
AI no longer hands people a list of links — it picks an answer. This keynote shows why AI recommends some brands and quietly ignores others, and gives the audience a clear, repeatable model for becoming the brand AI chooses. No jargon, no product pitch — just the mechanics of visibility in the answer-engine era.
Why being invisible to AI is now an existence problem, not a ranking problem
How AI decides which brands to trust, cite, and recommend
The first moves to engineer authority once — and get cited everywhere
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Selected Stages
keynote · fireside · panel · workshop
Canisius Expo 2026
Speaker. Contributed a session to the Canisius Expo 2026 programme.
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Media Buffet: Brand Kita di Mata AI
Speaker. On "Brand Kita di Mata AI" — how AI search decides which brands get seen, cited, and recommended.
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Indonesia Digital Marketing Conference (IDMC) 2026
Keynote speaker. Indonesia's largest digital marketing gathering — on authority and visibility for brands in the AI search era.
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Indonesia Website Awards (IWA) 2026
Keynote speaker. On the theme "Securing Digital Trust in the AI Threat Era" — why a verifiable entity is the foundation of trust as AI mediates discovery.
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Grow Digital
Speaker and Moderator. Strategy session on AI-mediated brand discovery and the shift from search to answer engines.
Sribufest
Speaker across the 2024 and 2025 editions of Sribu's flagship creative-economy festival — on AI-mediated brand discovery and the freelance ecosystem.
U.S. Business for Indonesia: Creative Economy Forum
Speaker. Represented Indonesia's creative economy on a cross-border stage — strategy on building a globally competitive freelance ecosystem.
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Asia Retail & eCommerce Innovation Summit
Panelist. Regional perspective on retail and eCommerce innovation across Southeast Asia.
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Exabyte Marketing Fest
Speaker and Moderator across the 2022 and 2023 editions of one of Indonesia's largest marketing conferences.
