The next way of working. A conversation worth having.
I speak about the changes AI brings to how we think, work, and build authority. Grounded in operating experience and the methods behind my work: practical, education-first conversations for teams, leaders, and audiences navigating change.
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The Keynote
keynote · 20–45 min · delivered at IDMC 2026
How to Make AI Pick Your Brand
AI no longer hands people a list of links — it picks an answer. This keynote shows why AI recommends some brands and quietly ignores others, and gives the audience a clear, repeatable model for becoming the brand AI chooses. No jargon, no product pitch — just the mechanics of visibility in the answer-engine era.
Why being invisible to AI is now an existence problem, not a ranking problem
How AI decides which brands to trust, cite, and recommend
The first moves to engineer authority once — and get cited everywhere
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Selected Stages
keynote · fireside · panel · workshop
SME DigitalFest 2026 (Exabytes) — Workshop: Dari Ide Jadi Solusi dalam 30 Menit dengan AI
Workshop speaker. Ran a hands-on EC5 session for SME owners: why AI guesses when context is thin, then two live exercises (a product photo turned into a post, and messy money notes turned into a checked decision) with no prompt formulas.
Hacktiv8 Technical Workshop — Borrowed Confidence: When AI Gets It Wrong, Who Pays?
Workshop speaker. Taught EC5 — Engineered Clarity 5 — as the discipline around AI-assisted decisions: why an answer can sound confident before clarity is earned, and who carries the consequence when it is wrong.
Keynote speaker. On the theme "Securing Digital Trust in the AI Threat Era" — why a verifiable entity is the foundation of trust as AI mediates discovery.
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Grow Digital
Speaker and Moderator. Strategy session on AI-mediated brand discovery and the shift from search to answer engines.
Sribufest
Speaker across the 2024 and 2025 editions of Sribu's flagship creative-economy festival — on AI-mediated brand discovery and the freelance ecosystem.
U.S. Business for Indonesia: Creative Economy Forum
Speaker. Represented Indonesia's creative economy on a cross-border stage — strategy on building a globally competitive freelance ecosystem.
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Asia Retail & eCommerce Innovation Summit
Panelist. Regional perspective on retail and eCommerce innovation across Southeast Asia.
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Exabyte Marketing Fest
Speaker and Moderator across the 2022 and 2023 editions of one of Indonesia's largest marketing conferences.
