Writings
Entity-anchored field notes on AI search, brand authority, and the OMG Protocol. Every entry ties to a named entity — AVO, Avonetiq, Sribu, AVO AI, or a published paper. No editorial blog; a structured archive.
2026
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To Ad, or Not to Ad — A founder's honest look at the new channel on your P&L.
On May 5, 2026, OpenAI opened ChatGPT's Ads Manager to every US business — no agency, no minimum spend. An operator's honest breakdown of when to test the new channel, when to sit still, and why being the brand AI already names beats renting a moment beside the answer.
- ↳ AVO paper
- ↳ AVO AI
- ↳ Sribu
- ↳ the Architect
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The Shelf Life of an AI Citation
Half of what AI cites is less than thirteen weeks old; on ChatGPT a cited source is replaced inside 3.4 weeks. The operating rule — your refresh interval has to be shorter than the citation half-life of the engine your buyers use.
- ↳ AVO paper
- ↳ Avonetiq
- ↳ the Architect
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Google Finally Told Marketers How to Optimize for AI Search — Here's the part they left out.
Google's official GEO guide is sound — for Google's surfaces. But ranking in Google's top ten no longer predicts AI citation, and the ecosystem where buyers now decide (ChatGPT, Perplexity, Gemini) does not run on Google's signals.
- ↳ AVO paper
- ↳ Avonetiq
- ↳ the Architect
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Your Brand Has a Bing Strategy. Where's Your ChatGPT Strategy?
ChatGPT pulls 5.4B monthly visits — three times Bing's 1.9B. Yet most brands have a Bing strategy and no ChatGPT strategy. The audience moved. The measurement didn't. Your brand is either in the AI answer or it isn't — and there's no page two.
- ↳ AVO paper
- ↳ AVO AI
- ↳ Avonetiq
- ↳ the Architect
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The 6.5x Problem: Why AI Platforms Cite Reddit Over Your Website
Brands are 6.5x more likely to be cited by AI through third-party sources than through their own .com. AI weights multi-source validation, perceived neutrality, and information density — your website is one signal, not the canonical source.
- ↳ AVO paper
- ↳ Avonetiq
- ↳ the Architect
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Rankings vs. Recommendations — Why AI doesn't care about your position on page one.
Traditional search ranks pages on a list. AI recommends brands based on understanding. The signals that earn visibility in each system are fundamentally different — and the shift is already measurable. Five structural differences. One test you can run today.
- ↳ AVO paper
- ↳ AVO AI
- ↳ Avonetiq
- ↳ the Architect